Since the inception of man, there has been an ever-demanding need to fill the void, as a result of want and need in humans. This sees to the creation of different models, of which marketing is one of such models. thus, The Encapsulation of AI Marketing.
Today, our focus is based on digital marketing. Marketing as a model involves the exchange of goods or services for generally accepted commodities, in this case, referred to as currencies. Marketing in today’s world has fully evolved. Unlike the regular sharing of fliers; placing of banners at strategic points; advertising on the various press medium.
Artificial intelligence in Digital Marketing Space
There are many aspects of Artificial Intelligence in marketing that are being researched and developed. Artificial intelligence can be used to improve the effectiveness of digital marketing campaigns, by increasing the accuracy and speed of the delivery of marketing messages, and by increasing the understanding of customer behavior.
Artificial intelligence can also be used to develop custom marketing experiences for customers, by understanding their individual preferences and needs. This can help to create a more personalized experience for customers and to increase their loyalty to your company. Artificial intelligence can also be used to improve the detection and prevention of fraud in digital marketing campaigns.
The Future, Present and Past of AI in Marketing
The past, present and future of artificial intelligence (AI) in marketing are highly dependent on how well it can understand human behavior and communicate effectively with customers. Today, AI is used to help marketers target and communicate with customers in a more personalized way. For example, AI can be used to identify customer trends and preferences, and then recommend products or services that may be of interest. Additionally, AI can help Marketers make predictions about future customer behavior, which can help them plan for future marketing initiatives. As AI continues to develop, it is likely that marketers will increasingly use it to create new marketing strategies and products.
AI Emerging, Will Digital Marketing Jobs Be Safe?
There is no doubt that artificial intelligence (AI) will play an increasingly important role in marketing in the coming years. AI can help marketers to more effectively target and connect with customers and can automate a number of tasks such as marketing research and analysis. In expansion, artificial intelligence can aid marketers to create better-personalized marketing structures and to make smarter decisions about where and when to spend resources.
As AI becomes more sophisticated, it is likely that a greater proportion of marketing tasks will be automated. This could lead to a shift away from traditional marketing roles such as account management, market research, and creative design, and towards roles that are more focused on using AI to automate tasks. In the long term, it is likely that marketing jobs will be replaced by jobs that focus on using AI to help companies achieve their marketing goals.
Fear or Excitement: The Way Forward of AI in Digital Marketing
As AI continues to evolve and improve, there is no doubt that it will play an increasingly important role in marketing. Already, AI is being used to analyze huge amounts of data to help identify trends and patterns, and to make predictions about future customer behavior.
As AI continues to develop, it will become even more capable of analyzing marketing data and making predictions about future customer behavior. This could include, for example, predicting which customers are most likely to convert, or identifying the best time to launch a new product. Of course, there are still some areas where AI is likely to lag behind human intelligence.
Most Powerful AI Marketing Tools
In today’s world, there are many different ways to market your products or services. One way is through artificial intelligence (AI). There are a number of different AI marketing tools available to businesses, and each has its own advantages and disadvantages.
One of the most popular AI marketing tools is Google’s AdWords. AdWords is a platform that allows businesses to place ads on Google.com and across other Google properties. It is free to use for small businesses, and it offers a number of different features, such as automatic bidding, ad targeting, and audience insights.
AdWords is been considered a great and powerful tool, but it can be difficult to handle by its users. It also requires a lot of upfront investment. Another popular AI marketing tool is Amazon’s Mechanical Turk. Mechanical Turk is a platform that allows businesses to hire workers to do tasks like data entry, data analysis, and customer service.
List of AI Marketing Tools
This table covers the top ten AI marketing tools
| S/N | Name | Explanation |
|---|---|---|
| 1 | AdWords
|
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. |
| 2 | Amazon’s Mechanical Turk
|
Amazon Mechanical Turk is a crowdsourcing website for businesses to hire remotely located “crowd workers” to perform discrete on-demand tasks that computers are currently unable to do. It is operated under Amazon Web Services and is owned by Amazon. |
| 3 | H-Supertools Content Generation
|
This Free Tool Helps You Generate Sentences and Paragraphs to Assist You In Writing Articles With The Help of AI. |
| 4 | Grammarly
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Grammarly is a cross-platform cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses AI to identify and search for an appropriate replacement for the error it locates. |
| 5 | Yopto
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Yotpo is an eCommerce marketing platform with the most advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
|
| 6 | MarketMuse
|
MarketMuse was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting. |
| 7 | Seventh Sense
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Seventh Sense uses a collection of best-of-breed cloud and big data technologies to automate the process of gathering interaction data from all your sources, analyzing it and delivering predictions back to the places that matter most. |
| 8 | Many Chat
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ManyChat is Built for Sales and Marketing Increase product sales, customer engagement, generate qualified leads, and deliver instant support through personalized conversations in Instagram Direct Messages and Facebook Messenger. |
| 9 | Frase
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Frase AI helps you research, write, and optimize high-quality SEO content in minutes instead of hours. |
| 10 | ChatFuel
|
Automate marketing, lead gen, support, and more with a bot. Build yours in an afternoon with our drag-and-drop builder, trusted by the world’s largest brands. |
Why AI Marketing will Never Stop Growing
AI marketing is growing exponentially and will continue to do so in the coming years. The growth of data analytics, and the increasing demand for customer experience. AI technology is becoming more and more accessible, with more and more companies now investing in it. This is due to the sheer power of AI and its ability to automate many tasks and processes, making it a valuable tool for marketing. The growth of data analytics is also a key factor in the continued growth of AI marketing. Analytics allow companies to understand their customers better and to target them with the right marketing messages. This is critical in order to drive sales and increase customer loyalty.
Finally, customer experience is becoming increasingly important in today’s market. This is due to the fact that customers are becoming more demanding and they want to feel like they are being treated well. The best way to achieve this is to give them a positive customer
How AI Is Changing The Marketing Game
The table below gives an explanation of how AI is changing the digital marketing space on the internet.
| S/N | TITLE | EXPLANATION |
|---|---|---|
| 1 | 24/7 Customer Support | Through the use of chatbots, customers can now have a real-time chatting experience with the customer support team. Chatbots are software programs written to chat like humans. The software has been extensively updated and improved to mimic and respond to customers, the same way as a human sitting behind a desk would.
The use of chatbots has helped relieve marketers of the need to sit for hours attending to customers. So this time can be rightly invested in other useful marketing processes. And, it has also helped in bridging the communication gap, provision of fast feedback, and improved customer services. With happy customers comes a lot of referrals – in order words, more brand evangelists to spread your good work. |
| 2 | Studying Customer Behavior | Through the use of AI, we can successfully study customer behavioral patterns in a marketing campaign. We can also observe how they reacted to several components of the web. This includes; the text sizes they can read with great ease — in order words ‘ eligibility ‘.
How do colors influence their actions – what color to use to efficiently ensure the right call to action takes place? How urgently do you want them to take an action? What do you wish they do? And after doing what (order)? Details as to the following questions, enable us to improve the user interface. It enables us to study when customers are in buying mood. What triggered the desire to make buying decisions, captured their attention and also made customers abandon their buying cart and how to reach out directly to them to complete the purchasing process. And ways to improve on converting visitors to customers. All these are some of the important customers’ behavior, we can effectively study making use of artificial intelligence. |
| 3 | Predictive User Behavior | AI did not only enable us to study customer behavior but also enable us to collect these data, for us to make an educated guess. And this could be easily noticed on social media platforms. It is commonly noticed that Facebook, Instagram, and more, only show ads that resonate with us as a person – thanks to AI embedded in these platforms.
A skillful marketer can fully utilize this predictive user behavior to reach successful marketing campaigns. Know what to do and how to, in order to reach their desired customers. Study the kind of content that resonates with customers, and therefore using such data to convert cold customers to brand evangelists. |
| 4 | Creation of Content Development | Content is not limited to text alone – far from that, it includes text and various multimedia elements: video, images, and audio, in short content, is every component we come in contact with. To the social media pages, blog post, email content, infographics – name it – once it enables engagement between business owners, marketers, and their visitors or customers; that is content. No wonder, it is being said, ‘ content is king ‘. Well, it can’t be far from the truth.
Content enables you to build solid relationships with your customers. Convert random visitors to customers; for they have come in contact with your story and now fully understand your brands’ objectives. They can easily see through you and likewise, I guessed, you now have the same beat frequencies with their hearts and that is music – so sing! Content development could be strenuous to the marketer. Going through keywords research, struggling to play the search engine game – known as Search Engine Optimization. Then finally to the writing proper, which is a lot of job in its own sense. When you go through the process, you will agree with me that it’s ‘ strenuous’. Yes, it is! Now all of the fear, I had alighted above ‘are gone and blown away to the winds’; thanks to Artificial intelligence – AI. There are software, that helps with generating these keywords rich content — and now, we have a chance to look up to the top pages, and also build engagement. Did you just scream ‘ wow ‘? Yes, it is WOW; thanks to AI. |
| 5 | Monitoring Sales Campaign | Sure, even a kid from a developing country where technology has not been in great use; can feel the impact of the internet. In almost all sectors of her country’s economy.
We live in a very interesting time and now, we are feeling the wave of AI. Most especially in marketing, just like it has influenced other sectors including medicine, agricultural activities, manufacturing, and more. We have explained how we can effectively study customer behavior, likewise predicting their behaviors and now, you can monitor your sales campaign. Target people within specific demographics that have the desirous trait of your dream customer; retarget them — so as to keep your brand awareness alive, flowing non-stop. Understand the time customer spent on your campaign pages; so you can figure out, what to do away with, what to improve on. |
Conclusion:
We live in a very interesting time; with an ever-growing technology that we could barely keep up with the trend. And, the only thing we can do, is to join the bandwagon and enjoy the wonders of this century. And that includes us, to start introducing AI to our marketing games.
References
- Photo Credit: rawpixel.com
- com: The Past, Present and Future of AI in Marketing. 2017
- H-Supertools: AI Content Generation
- Wikipedia Google Ads
